Rick Davis believes this election is about personalities, not issues. What he meant to say is that he wants it to be about personalities. That has always worked for Republicans. Ever since Regan pulled in the so-called Reagan Democrats and cemented the notion that the Democrats were godless heathens who want to abort your families to gay Hell, Republicans have used social issues to win elections. And he’s right. It worked for Bush so why abandon that strategy now? This became even clearer with the choice of Palin and the Grand Ole Opry that was the RNC. We’ve got families! We have God! over and over again from old hacks to football coaches and soccer moms. That’s John McCain, they say. But, no, actually it isn’t. That’s them, the right wing conservatives who have had control over the party for far too and until the convention were not behind their party’s nominee. It’s as if Karl Rove like Iago whispered in Johnny’s ear or more appropriately text-ed his blackberry–can he operate one? and warned him that his Independent choice of Joe Lieberman would not overcome the electoral advantage Obama had and that his last hope would be to rally the base. And lower his standards he did! I sincerely hope it is somehow different this election cycle. Now with the base energized over Palin, it makes the mountain Obama must climb that much steeper and his win less of a foregone conclusion.

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